The 2016 World Food Prize went to a group that coordinated the breeding, promotion and distribution of the orange-fleshed sweet potato in Africa. One of person on the team was economist Dr. Jan Low. The sweet potato grows well in many parts of Africa. It is not the sweet potato known to westerners. It is white and dry, and more like bread than the well known Thanksgiving sweet potato. At the same time there is widespread vitamin A deficiency, especially among children. Could the orange sweet potato help solve a critical micronutrient deficiency? Dr. Low and her team introduced the orange fleshed sweet potato to Africa, breeding them against locally adapted varieties. The new potatoes were introduced with marketing campaigns, helping introduce new populations to this novel product. Soon, the orange fleshed sweet potato was aiding the diet, saving lives, and creating new entrepreneurial opportunities for African farmers and commerce. Follow Mark: @JanLow1 www.sweetpotatoknowledge.org # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.