Dr. David Just studies human behavior and how psychology ties in with economic decisions. His work at Cornell examines the interesting overlays that cause consumers to behave how they do. In this podcast we examine consumer decisions in food, including a discussion about soft drinks, ketchup, meat, and ingredients from genetically engineered crops. We also touch on the “GMO labeling” issue. Follow Dr. Just: @DavidJust1 Also follow his podcast discussions at @MadHatEconomics And download here. # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.