Dr. Thomas Zinnen has worked with the University of Wisconsin Cooperative Extension Service for almost three decades. His principal job has been sharing information about technology with the state through creative programs and activities. He shares his thoughts on communication with the public, along with some excellent examples of how to get non-scientists to implement scientific reasoning. Follow Tom on Twitter @tmzinnen # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.