In the days of fear-based food labeling the market has been screaming for a science-friendly alternative. Ethos Chocolates are distributed for free by A Fresh Look, an independent organization of farmers that want to set the record straight with regard to crop technology. Today I speak with Dr. Rebecca Larson, Scientific Director for A Fresh Look. We discuss the motivation behind Ethos Chocolates and the overwhelming reception the product has enjoyed. Learn more at Ethos Chocolate # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.