Dr. Cami Ryan has examined the social factors that underlie decisions. Today these human tendencies are critical to understand, as everyone is bombarded by information through social media. How do issues like misinformation and disinformation erode the trust of scientific authorities? How do scientists and farmers, the experts, grab a piece of the pie in the new attention economy? Time is a commodity in short supply, and Dr. Ryan provides insight into how we can maximize our time in communicating science. Follow Dr. Ryan on Twitter: @CamiDRyan Here’s Cami’s website: # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.