Consumers have many opinions about food, and are continually bombarded by information from manufacturers to self-proclaimed experts. To gauge what they really think economists formulate approaches to learn what they are thinking and how they might behave in a purchasing scenario. Dr. Stuart Smyth has studied the interface between consumers and agricultural biotechnology. In this episode he presents the work from his group’s recent publication that discusses how consumers ultimately feel about purchasing products with ingredients from GE crops. Dr. Smyth’s website for SAIFood Follow him on Twitter @stuartsmyth66 # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.