Strawberry is a popular fruit with tremendous commercial value, and while everyone loves a good strawberry, are they actually getting better? This week’s podcast talks to Dr. Jim Hancock, strawberry breeder from Michigan State University. Dr. Hancock explains strawberry’s wild history, from cultivation by indigenous people in Chile, to colonists moving them around the world, to spies taking them home to the king. Modern challenges and solutions to sustainable production are discussed. In the second part of the podcast professional speaker and agvocate Michele Payn-Knoper (Cause Matters Corp.) talks about effective ag communication and her favorite places to find good information on science and agriculture. Foodinsight.org — geneticliteracyproject.com — thefarmerslife.com — Foodie Farmer “My Favorites Things” cover by Gyu-Ho Lee. Amazing guitar work on YouTube under gyu5730. # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.