This week the Talking Biotech Podcast shares an intriguing discussion with Dr. Jayson Lusk. Dr. Lusk is an agricultural and food economist at Oklahoma State University. He has analyzed many facets of consumer choices, consumer behaviors, and the potential costs of policy change in agriculture. More importantly, he is a sought after speaker and author, sharing his expertise and experiences in many industry and public forums. He is a prolific author, and his books The Food Police and Unaturally Delicious are written for a familiar audience and contain interesting and colorful stories about the past, present and future of food technology. # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.